Freja x Heaven Mayhem is Here!
Our first-ever bag collaboration with Freja is now live. Here's how we celebrated the launch.
Our Freja x Heaven Mayhem collab is finally here!
It’s been a dream bringing this collection to life with Jenny — a true blend of our brands, designed to create the ultimate it-girl bag.
To celebrate the launch, we hosted an intimate cocktail evening with Friends of the Brand at Pearl Box in New York City.
Here’s a recap:
Event Details:
For the event, the space already had a moody, vibey feel — so we focused on adding thoughtful details to make it feel more personal.
We designed custom plates with playful taglines like “get that bag” and our combined logos. We also personalized cocktails, created custom coasters, brought over our moodboard and finished it off with a branded cake.
We’re so happy that so many Friends of the Brand showed up to the event and supported us!
It was such a special night, and we couldn’t have asked for a better way to launch the collab. Watch more behind the scenes and additional content on our TikTok here!
You can now shop the collection exclusively on www.heavenmayhem.com. Cannot wait to see everyone wear this bag IRL and get some styling inspo. Make sure you tag both Freja and Heaven!
xoxo,
Pia