STEP INTO MY OFFICE: SIMPLY CLASSIC COLLECTION
This AM, we dropped our Simply Classic Collection. A line of 10 vintage-inspired earrings that pay homage to our roots — timeless and refined designs to complement any look effortlessly.
In today’s Substack, I’ll be sharing a behind-the-scenes look at the design inspiration, plus how we brought this collection to life through our campaign and content.
Designing the Collection
We created these after hearing from you—our community—about wanting more lightweight, wearable pieces.
A lot of the earrings in this collection were inspired by our belt buckles. This is something we love to do—refining and drawing inspiration from our own designs and everyday objects to create something fresh yet timeless.
That’s how the Clemmie and Archer earrings were born. Our Clemmie earrings were inspired by our Heaven Belt and Silk Belt, while our Archer earrings were inspired by our Capsule Belt.
We worked closely with our manufacturer through multiple rounds of feedback to make sure these pieces feel light and comfortable for everyday wear—and I’m proud to say they do exactly that! For ultra-lightweight pieces, I would recommend the Archer , Clemmie, and Autumn earrings!
Photoshoot
We shot the campaign in Los Angeles with photographer Logan Mock and stylist Emily Lafitte.
We wanted to keep the vibe bare, stripped back, and effortlessly simple—just like the essence of this collection: simply classic.
See our moodboard below:
We focused on shooting with film, adding a black-and-white filter and keeping the styling minimal to let the earrings take center stage. They instantly elevate any outfit—proving that even a plain t-shirt and jeans can look effortlessly cool.
Here are the results:
Everyday Essentials
We also created supplementary content to highlight just how essential these earrings are. The idea was to capture and pair them with other everyday must-haves such as water, soap, brush, toothbrush and etc. I love pairing images together to create a ‘vibe’ and these images turned out amazing!
What do you guys think?
We can’t wait for you to get your hands on this collection. I might be biased but it’s simply perfection!
Follow my TikTok as I begin to roll out more Behind the Desk content and walk you through the BTS, design process and inspirations of this collection.
I will also be sharing more styling content on how you can use these pieces to elevate your everyday wardrobe.
Stunning! Where are the grey pants from you styled with?